Why Visual Explainers Are So Popular
The benefits of Visual Explainers are many, and this is why it has been used by many companies for a number of years. Using a visual presentation allows you to take your message across with ease and confidence. It makes your point, no matter how complex or simple it may be. Many businesses struggle with delivering information to customers in a way that’s both effective and concise. Using a visual explainer can help overcome these problems.
In the past, static visual explainers such as photographs, charts, graphs and maps have been used quite effectively, but they’ve also tended to be very boring. With the introduction of animated explainer videos to the video industry in recent years, things have changed dramatically. With so many different options available, it’s easy to find the perfect visual explainer for any type of business. From informative videos on genetics, microbes or anatomy, to educational animation or dramatic presentations on renewable energy, renewable technology or aerospace science, there’s something out there for just about everyone.
There are a number of different ways to use visual explainers. One of the most common uses for them is in advertising. Everyone has seen many types of infographics (whether on the internet or in a magazine) that have a myriad of information presented in an easy to understand format. When you’re creating your own infograph, it’s important that it’s clear, easy to read and shows your audience what you’re attempting to say. With many different companies using visual explainers to communicate their messages, it’s easy to see why they’ve become so popular.
Another common use for visual explainers is in marketing. Think about the infomercials that you’ve seen on television – or even seen online – with a host of experts offering advice on how to “win” a game, “get pregnant” or “lose weight”. Chances are you’ve noticed that most of the people on television don’t actually know what they’re doing! Visual explainers make it easy to see who experts are talking to and making it easy to follow along with them. In addition, experts can demonstrate their knowledge through statistics and illustrations to better explain their ideas.
Another advantage of using a visual explanation in your marketing campaigns is that it helps you build brand awareness. You can use a visual explainer to draw in potential customers by having them identify with your brand or product. If you’ve ever gone to a real life store and sat behind the counter, you’ve probably noticed that it’s not always easy to figure out what’s going on around you. In a video, you can show someone going to the bathroom and explaining that they need to go by the blue wall because the bathroom is closer there. This can help people identify with your business as they relate to basic human needs.
The main reason why visual explainer videos are so popular is because they work. Studies have shown that people will remember things better if they have been visually represented in a specific way. Videos help make things easier for our brains and they can even help you develop brand awareness without spending a lot of money. Take advantage of this powerful medium and start incorporating visual explainer videos into your next campaign today!